Opportunity for Corporate Sponsorship


Since we opened our doors in 1956, our services, programs and community partnerships have evolved to meet the changing needs of an ever-growing population of older seniors. Silver Threads Service (STS) currently operates two senior activity centres with support from the City of Victoria and the Municipality of Saanich. In Victoria the centre is located at 1911 Quadra Street and in Saanich the Les Passmore Centre is located at 286 Hampton Road. As well STS offers outreach programs in various locations across Greater Victoria.

Our programs and services address the social, health, activity, intellectual, and information needs of seniors and provide essential connections. These include:

  • Connections to legal, housing, tax, care-giving, health, information/referral, and personal care services
  • Connections to resources for “Aging in Place”
  • Connections to social activities
  • Connections to physical, fun, intellectual, and learning activities
  • Connections to health services
  • Connections to employment or volunteering opportunities
  • Connections to online resources

The majority of our clientele are seniors, but our doors are open to everyone. We also serve the community at large – individuals who call or stop by our activity centres for information and referrals. These include caregivers of seniors, family members of seniors, and other seniors in general who are not registered in any of our programs.
We work with government, business and individuals to ensure a higher quality of life is achieved by promoting a senior-friendly environment on a day-to-day basis.


Silver Threads Service is a charitable, not-for-profit society that enhances social connections and well-being for seniors. We do this by providing programs and services that are accessible to all.


Seniors in Greater Victoria are engaged and supported, enhancing their quality of life.

Guess Who's Coming to Dinner EntertainmentEvent Description:

Due to COVID-19 the Dinner Events are currently on hold.

The Guess Who’s Coming to Dinner program operates out of the Saanich Silver Threads Service on the 1st and 3rd Wednesdays of the month. A full hot entrée and dessert is prepared by our Chef, followed by entertainment. The purpose is to provide an affordable meal and the opportunity to connect with others in a relaxed and welcoming setting.

The dinner is attended by 60 to 80 seniors over the age of 65. Many of our guests are older seniors who are trying to remain independent and in their own homes. For these clients we coordinate volunteer drivers who pick them up, attend the dinner and drive them home after. For this group the Guess Who’s Coming to Dinner can be the only social event they attend.

Benefits of Sponsorship:

Be the exclusive sponsor for one or more of our Guess Who’s Coming to Dinner events ensuring your business will be highly visible to 80-125 senior guests. Plus not only will you have direct contact with those 80-125 seniors who attend the dinner but also exposure through our newsletter (both digital and print) reaching 500+ seniors and community stakeholders. The information you share will provide value added service for our seniors.

Sponsorship Levels:

Guess Who’s Coming to Dinner Sponsor: $500 per dinner
Holiday Event Sponsor: $750 per event. (Includes Thanksgiving, Christmas, Easter)

Sponsor Entitlements:

  • Host a display table at the dinner
  • Verbal recognition as the sponsor in the welcoming remarks
  • Your corporate message delivered in the welcoming remarks
  • Name and logo listed in the monthly Newsletter
  • Mention as sponsor on the Silver Threads Service Facebook page



As a sponsor you will have direct contact with 80 to 125 seniors who attend the dinner as well as exposure through the newsletter both digital and print to 500+ seniors and community stakeholders.


For more information please contact:

Tracy Ryan, Executive Director
Silver Threads Service
286 Hampton Road
Victoria, BC V8Z 1H1
Phone: (250) 382-3151
Canadian charitable number: 107981037RR0001